Team ASPCA
TEAM ASPCA was a new program for the organization. Individuals can run the ING marathon under the ASPCA organization, and all of the participant’s proceeds go the ASPCA.
The overview direction was to create a branding that can be used from marketing collateral to apparel to informational website. The focus was on visually representing the tagline: Two legs, Four paws, and One cause
Client
ASPCA
Year
2011
Logo Design
Runner Singlets
Utilizing the ASPCA brand colors: orange, green and light blue. Broken down to each color to represent the tagline:
Orange for “One cause” | Green for “Two Legs” | Light Blue for “Four Legs”
The colored lines running across all the whole brochure symbolize the marathon path, up and down the hills.
This brochure won the American Graphic Designs Award.
