PDP - MOI Redesign
Creative strategies • Art Direction
Client
TYLENOL
Year
2023
Retailer Detail Page (PDP)
As a team, we were tasked with finding a way to differentiate our products from our competitors. We concluded that we should test out a full-bleed MOI alternate image for the retailer’s PDP page.
Mobile Interference Image (MOI) Versions
Here are six proposed design versions for the retailer PDP page using the original packaging design.
Final Result
When the final image went live, our product MOI image was more visual than our competitors, which resulted in more visualizable.
