MYNT was a new haute couture label designed for the modern, curvy woman—offering bold, versatile pieces that transition effortlessly from day to night. I led the development of a campaign that not only showcased the garments, but celebrated the inner confidence they inspired in every silhouette.

For the Fall campaign, I crafted a dramatic, editorial look and feel by utilizing a monochromatic color palette and casting models with striking features and diverse hair colors. Each model was styled to embody the boldness, elegance, and confidence of the collection. I directed them to move with purpose and intention, highlighting how each outfit was made to empower from every angle.