As part of the internal High Performance Team (HPT), I contributed to a strategic initiative to revitalize the social media presence of our pain relief brands. Our focus was on staying ahead of digital trends, creating educational and engaging content, supporting new product launches, and ultimately, connecting more meaningfully with our audience.

I collaborate monthly with cross-functional teams—including marketing, social media, executive sales, and brand management—to develop both organic and paid content. Using my at-home photo studio, I also design evergreen brand templates to support ongoing educational campaigns and ensure consistent visual storytelling.

Key Results:

• Increased audience engagement across social platforms

• Higher Revenue Per Impression (RPI)

• Boosted Click-Through Rate (CTR) to the brand website

This project reflects my hands-on approach to content creation, strategic marketing, and brand storytelling — all aimed at delivering measurable results.