PDP - MOI Redesign
Creative strategies • Art Direction
The Original
Retailer Detail Page (PDP)
As part of the internal HPT team, we were challenged to differentiate our products from competitors on retailer product pages. I worked closely with the marketing and branding manager to determine that we should retain the existing packaging graphics while highlighting key product components outside the box.
Mobile Interference Image (MOI) Versions
Here are six proposed design versions for the retailer PDP page using the original packaging design.
Final Result
When the final image went live, our product MOI image was more visual than our competitors, which resulted in more visualizable.
