PDP - MOI Redesign
Creative strategies • Art Direction
The Original
Retailer Detail Page (PDP)
Challenge:
As part of the internal HPT team, we were tasked with differentiating
our products from competitors on retailer product pages, where visual impact plays a critical role in driving consumer engagement.
Mobile Interference Image (MOI) Versions
Approach:
Collaborating with the marketing and branding manager, we identified an opportunity to retain the recognizable packaging graphics while showcasing key product components outside the box. I developed six design variations for the PDP page, each aligning with the brand’s marketing priorities and enhancing product clarity.
Final Result
When the final image went live, TYLENOL’s MOI visuals were noticeably stronger than competitor listings. The updated imagery made the products more engaging and easier for consumers to visualize, ultimately strengthening brand presence and improving differentiation on the digital shelf.
