For the launch of Tylenol Precise, a fast-acting roll-on topical pain reliever, I led the development of a digital campaign aimed at active individuals held back by pain. The campaign focused on human-centered storytelling by showing visuals that support an active lifestyle and how the ointment quickly dissolves. By showcasing real people overcoming everyday physical limitations, the creative highlighted how Tylenol Precise delivers targeted relief that empowers movement and supports an active lifestyle.