For the launch of TYLENOL Precise, a fast-acting roll-on topical pain reliever, I led the development of a digital campaign guided by the existing style guide and tailored to active individuals held back by pain. My approach centered on human-focused storytelling, using visuals and illustrations that celebrated active lifestyles while demonstrating how the ointment quickly dissolves. By showcasing real people overcoming everyday physical limitations, the campaign highlighted how Tylenol Precise delivers targeted relief that restores movement and empowers confidence.